https://www.shaypietila.com/about daily 0.75 2026-05-12 https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/f473f006-0535-4d4e-a6e0-e21b94c1f652/pics+of+me.png https://www.shaypietila.com/contact-3-1 daily 0.75 2026-02-20 https://www.shaypietila.com/work daily 1.0 2026-05-12 https://www.shaypietila.com/work/saint-sable monthly 0.5 2026-05-12 https://www.shaypietila.com/work/hollister-co-design-brief monthly 0.5 2026-05-12 https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/ff7d949a-2ff0-4353-924d-10b873cc703b/Pietila_Shay_Hco_Womens-part-1.png Work - Hollister Co. Design Brief https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/fbbae5cc-8485-4e27-84b7-3052474cd623/Pietila_Shay_Hco_Womens-part-2.png Work - Hollister Co. Design Brief https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/063dc9fb-0fbc-4a28-8e58-e2e345c7c350/Pietila_Shay_Hco_Womens-part-3.png Work - Hollister Co. Design Brief https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/59c48afc-6b8b-40a5-9044-1cdc99b38381/Pietila_Shay_Hco_Womens-part-4.png Work - Hollister Co. Design Brief https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/d99f615e-4214-4108-b0db-923605ce1197/Pietila_Shay_Hco_Womens-part-6.png Work - Hollister Co. Design Brief https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/2b118d36-6d03-4e36-a5db-bdc864d94e90/Pietila_Shay_Hco_Womens-part-7.png Work - Hollister Co. Design Brief https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/6ae4683a-ec3d-4270-a74c-b2f52fa70f98/Pietila_Shay_Hco_Womens-part-8.png Work - Hollister Co. Design Brief https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/b41854d2-b738-468b-b258-1b3ce5ce927f/Pietila_Shay_Hco_Womens-part-9.png Work - Hollister Co. Design Brief https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/e27b176d-eb9e-4eda-8822-d7e0fe8d2c90/Pietila_Shay_Hco_Womens-part-11.png Work - Hollister Co. Design Brief https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/8b87b896-a5de-4cfa-bed9-083b132994c8/Pietila_Shay_Hco_Womens-part-10.png Work - Hollister Co. Design Brief https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/bab74ee7-a62c-4245-be3f-186726e14635/Pietila_Shay_Hco_Womens-part-12.png Work - Hollister Co. Design Brief https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/eadfa964-0112-463d-9a67-f123c0f6e44a/Pietila_Shay_Hco_Womens-part-13.png Work - Hollister Co. Design Brief https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/fde3493b-a4e1-4d38-ac35-26be460f7131/Pietila_Shay_Hco_Womens-part-14.png Work - Hollister Co. Design Brief https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/cf90f1e8-44bb-4014-b762-c2281a13f430/Pietila_Shay_Hco_Womens-part-15.png Work - Hollister Co. Design Brief https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/94f2853c-9832-4794-85de-c8951aae8136/Pietila_Shay_Hco_Womens-part-16.png Work - Hollister Co. Design Brief https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/5f934781-7362-4bb8-a7b1-fccf325cc898/Pietila_Shay_Hco_Womens-part-17.png Work - Hollister Co. Design Brief https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/fba407cc-90df-44d7-947d-b623eff2330a/Pietila_Shay_Hco_Womens-part-18.png Work - Hollister Co. Design Brief https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/d79eaeb4-8665-4bc7-a4a0-5c0e6bb7b52e/Pietila_Shay_Hco_Womens-part-19.png Work - Hollister Co. Design Brief https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/8b8ddf0b-94ba-4c08-be8a-e33ffa03394d/Pietila_Shay_Hco_Womens-part-20.png Work - Hollister Co. Design Brief https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/699611c2-7713-4227-bbfa-8f5f2e887b7b/imgg-demo-RnnoU7wO.png https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/b6b59ab3-f764-463d-8cfa-43b909d73e6a/imgg-demo-9scJV8bA.png https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/d29a74d7-21c7-401b-8d6d-ed778946dbec/imgg-demo-5mwQOuma.png https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/aea623ed-e2d7-4982-b29d-4445ad564fa4/imgg-demo-LzBokRBR.png https://www.shaypietila.com/work/necessary-behavior monthly 0.5 2026-05-12 https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/8605c8b8-c0ee-4cb4-abc0-9c90473f100a/pride+ad.png Work - Necessary Behavior Modular campaign graphic created for social, merchandise, and print applications. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/82b667ab-bc72-435a-8a5c-62f7e8c20a1c/podcast+cover-portfolio.png Work - Necessary Behavior Cover artwork for an in-house podcast centered on sex education, consent, and gender identity. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/47571c8e-3d05-41db-9d22-f71aad0acc58/new+boundaries+-ad.png Work - Necessary Behavior Alternate logo and sticker graphics designed for social, print, and brand collateral. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/20dbafb4-0f7e-425c-8827-62609e964588/mockups-04.png Work - Necessary Behavior Merchandise-focused graphic created for a COVID-19 vaccination awareness campaign. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/ff0fe1b4-cf17-49af-a29f-2b834a09935e/Screenshot+2026-02-05+at+12.15.17%E2%80%AFAM.png Work - Necessary Behavior Bold typographic asset designed for Pride campaign merchandise and digital promotion. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/194bc3a3-4814-4853-94c6-385e8747a12d/pride+ad-2.png Work - Necessary Behavior Flexible campaign graphic adapted for both print and digital use. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/57446253-b973-42e8-ae2c-785ba243abe0/Portfolio_media+kit-01.png Work - Necessary Behavior https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/72858123-13d6-42f2-b940-3d2c9350930e/blm-ad.png Work - Necessary Behavior Social-first artwork created to support community awareness and advocacy. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/58d4548d-ae23-4839-9074-8148e520e927/Portfolio_media+kit-02.png Work - Necessary Behavior Who We Are https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/965f9f08-2ff6-45a5-a38b-9408748fd284/t-shirt-mockup-of-a-smiling-woman-in-the-woods-30614+%281%29.png Work - Necessary Behavior Apparel graphic mock developed as part of the ImmunizeNation vaccination awareness collection. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/eb27572f-02aa-4509-8c90-a26883453617/Portfolio_media+kit-03.png Work - Necessary Behavior Mission + Values https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/45f3ed3b-1450-4b68-bd83-8bac196bfddc/portfolio-vaccine.png Work - Necessary Behavior Campaign graphic adapted for print, digital, and social use. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/9f02ab93-e6d3-4b79-9928-04a2c587bf04/Portfolio_media+kit-04.png Work - Necessary Behavior Our Community https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/6df7736d-3ed6-497a-95e8-6767b7688715/hiohoihioihu.png Work - Necessary Behavior Apparel design created for the ImmunizeNation merchandise collection. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/0554bb01-8471-4e7a-b19a-d5dd4983622b/Portfolio_media+kit-05.png Work - Necessary Behavior Visual Identity System https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/ab416ddd-76b3-4126-b8c9-914044aa934a/mockups-02.png Work - Necessary Behavior Alternate back-of-shirt or hoodie graphic for the vaccination awareness collection. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/fe154ee9-272f-4c31-aeb6-94bb54bdc178/Portfolio_media+kit-06.png Work - Necessary Behavior Partnerships + Press https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/1c1d5c71-a9e7-4aa7-bc5c-a3cb1dac8b5e/crophoodie.png Work - Necessary Behavior Apparel graphic created for Necessary Behavior’s Pride collection. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/7cec1639-c320-4d76-b2ff-4208e0b22268/Necessary+Behavior+Branding-02.png https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/5c3fce3b-9494-444c-8a53-eeec6c065877/Untitled-3.png https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/90e356d2-2d94-43c6-8ee0-82ab53415874/Necessary+Behavior+Branding-04.png https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/ac4adadd-860c-43d8-b9ed-a0ee62578d61/Screenshot+2026-02-05+at+1.57.25%E2%80%AFPM.png https://www.shaypietila.com/work/freelance monthly 0.5 2026-05-12 https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/d5da295f-208d-4a50-acf6-203d17b20f97/50.png Work - Freelance Logo for Dream Lotus Botanicals, a small business creating essential oil and herbal blends, hydrosols, and bath care products. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/f26067c5-effc-4740-a781-3adcffd5a50a/caption.jpg Work - Freelance https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/afcf6bce-aa3d-42da-a045-ee1d285b5cf1/PISCES-1.png Work - Freelance Cohesive brand identity for Poppy & Ash including business cards. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/3858f20e-9f15-4c85-8a5b-b8774278972c/26.png Work - Freelance Logo for The Star Lounge, an accessory concept of The Ritz-Carlton New York, Central Park known for its upscale, intimate setting and afternoon tea service. This design served as its primary brand identity upon opening in 2014. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/1770515741346-OSCBMRDA2VJ3AZCCF35K/NurturebyChynna_gemini%2Bcopy.png Work - Freelance Social media design suite for Nurture by Chynna. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/ec36b94c-b571-4bfc-8f92-0f8e02e967a2/o.jpg Work - Freelance https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/163dc53a-756a-48a3-a272-7013c19c4fec/new_4.png Work - Freelance Logo for The Urban Spring, a wellness store in Huntington Beach, California providing reverse osmosis water and alkaline products. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/46b20eb1-6cc9-4a60-9fa9-689796ac8bfb/PISCES-6.png Work - Freelance Brand kit for Whole Beginnings, a small business based in St. Paul, Minnesota offering postpartum and pregnancy wellness products, workshops and coaching. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/a382b424-a52f-4c48-bdd7-d683b2e3951a/IMG_9931.jpg Work - Freelance https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/f0d57342-26f8-4af2-91d7-ed89a8190296/55.png Work - Freelance Concept logo for Snow Crane Healing Arts, a wellness practice based in Waterbury, Vermont, specializing in amma therapy and holistic nutrition coaching. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/acdbcb1f-9026-4165-a62e-c31e82435b54/40.png Work - Freelance Logo for Local Juicery, a cold-pressed juice and wellness café based in Sedona, Arizona. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/8810c618-79b3-4c8e-b413-eed56cd805f6/hops.png Work - Freelance Concept logo for North Hero Hops & Agriculture (now Kraemer & Kin), a brewery based in North Hero, Vermont. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/aedd3686-c503-4533-971b-5c7791052052/56.png Work - Freelance Concept logo for Nurture by Chynna, a small business offering beeswax candles and bath products. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/ce2586a1-b511-4f08-8471-61371a7aad1d/13.png Work - Freelance Concept logo for Red Earth Waldorf School, a kindergarten based in Sedona, Arizona that offers integrated academics and outdoor exploration. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/55db6093-696b-4824-92a5-16e7da3a4bfa/2.png Work - Freelance Logo for Marije van der Leeuw, a Dutch fine art and wedding photographer. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/5f3d8710-7eae-4139-83c6-10c510b4e8c6/45.png Work - Freelance Concept logo for Poppy & Ash, a small business based in California that offers fine home fragrances. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/1f92bf28-9cc5-4056-8e14-14ac8e07d97f/Untitled-1.png Work - Freelance Concept logo for Katie Clark Soap Company, a small business offering handmade, cold-pressed soap and bath products. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/4d170baa-a4af-40cd-bf1b-3691f3b9b65f/insta5.png Work - Freelance Logo for Gypsy Fit, a health and wellness company created by Certified Transformational Nutrition Coach, Christina Morris. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/444f887f-3788-4803-954e-7070ff13d912/58.png Work - Freelance Logo for Soulembodiwork, a holistic chiropractic practice based in San Diego, California that specializes in reiki and health workshops. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/501b9c55-78e8-4e3f-868b-1d0e271044ad/18.png Work - Freelance Logo concept for Arapahoe Studios, a freelance web design studio in Boulder, CO. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/3c2abddf-4d5f-4fbc-af67-072f1c1e7cfa/31.png Work - Freelance Concept logo for Butter & Bread Co., a small business offering spices, kitchenware, and home gadgets. https://www.shaypietila.com/work/butcherandbrew monthly 0.5 2026-05-12 https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/1211f9dc-465b-4384-bf11-690ef189350f/53840998-9CCC-43BF-87F5-2C9A77C0B956_1_102_a.jpeg Work - Butcher & Brew https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/cd24f2a0-2661-4c56-a55d-4bfd25aeedc4/FATHERSDAY-1.png Work - Butcher & Brew https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/587f5e81-7dd2-4cb0-90fa-f3f85093ae90/b%26boos-1.png Work - Butcher & Brew https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/afb221e1-c6e9-4989-af79-1de5f444d511/FATHERSDAY-2+%281%29.png Work - Butcher & Brew https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/4c6e529a-d319-423f-9930-71a49145c183/C7529ABF-866A-4E21-9BBB-283D19B592C3_1_105_c.jpeg Work - Butcher & Brew https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/d35d72b0-ef6a-42f1-823e-3d07e515d9ef/1F3E5432-AF82-4364-8EF5-59DE71573277_1_105_c.jpeg Work - Butcher & Brew https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/1770401843439-NOM62LMY88ZCSM2LB32I/092082E2-8163-4E51-A8AC-302631C0BB97_1_105_c.jpg Work - Butcher & Brew https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/f16d6f7b-475f-43d5-8157-3a879ec9d12d/69F7B07D-A5BF-400D-A4B8-C7626AD4565D_1_105_c.jpeg Work - Butcher & Brew https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/82eac78a-ab05-4356-b078-f6a6529f4b5d/portfolio_figma-01.png Work - Butcher & Brew Cover https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/6c6a687d-14aa-4a47-bc0b-0af2128e81c5/portfolio_figma-02.png Work - Butcher & Brew Overview https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/b5c8b37f-843b-4520-95e8-e10187bbe52b/portfolio_figma-03.png Work - Butcher & Brew Bar Packages https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/d02c2756-1977-4d7b-a634-ab3f90ee2116/portfolio_figma-04.png Work - Butcher & Brew Tier 1 Dining Package https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/13823d67-89e7-452a-b769-b199f06a1f37/portfolio_figma-05.png Work - Butcher & Brew Tier 2 Dining Package https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/081ecaab-f0db-4223-b6e0-c12d3c44bc3f/portfolio_figma-06.png Work - Butcher & Brew Tier 3 Dining Package https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/764f704f-8220-4c54-b3ee-5918a5fae051/B%26B+Logo_Primary_Black.png https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/a6a7ba45-ae38-4c20-a6c4-3600f5e30d21/Screenshot+2026-02-06+at+2.35.55%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/455813cf-d884-4b66-be3e-b9e441a4cb13/Screenshot+2026-02-06+at+2.29.36%E2%80%AFPM.png https://www.shaypietila.com/work/play monthly 0.5 2026-05-12 https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/10c6e08d-69e0-42be-b9dc-ac253620f0cc/can-222.png Work - Illustration + Case Studies Full can wrap design https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/c87e7691-2d01-4e80-a55d-e9f56262f37d/Soda_Can_Mockup_1.png Work - Illustration + Case Studies Alternate can angle https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/5429895d-c382-42c6-9294-386c7b127266/ig+kurt.png Work - Illustration + Case Studies Kurt Cobain: Even in bold shapes and layered color, he still feels vulnerable. That balance was the heart of this piece. The angles are sharp, but the expression carries the weight. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/1770939080618-MUR6BMLVCG9EJIZL3PPK/lilpeep-01.png Work - Illustration + Case Studies https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/bae9305c-4c2b-45f7-813d-b9e9a41b26e4/dr_15.png Work - Illustration + Case Studies XXXTentacion: This portrait was designed to reflect the emotional weight he carried in his music. The split light and shadow nod to the contrast between the sensitivity and intensity that defined him. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/1770939108857-8BJM3IA46XTBNJK9FHP7/lilpeep-02.png Work - Illustration + Case Studies https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/d6bb5b2b-91c1-400c-ac0c-f5d4ec91e0cc/reddit.png Work - Illustration + Case Studies $UICIDEBOY$: The digital noise and neon color palette is intended to echo the rawness of their sound. This design leans into distortion and contrast - a small nod to the darkness that they’ve turned into art. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/01f4464b-23ab-4e5d-b4b3-7c30cbb927e9/dr_17.png Work - Illustration + Case Studies Breonna Taylor: She is placed at the heart of this design, both visually and symbolically. The muted color palette, alongside pops of green, creates a quiet sense of reflection, allowing her presence to remain the focus while the surrounding message ensures that her story will never fade. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/c07cf997-a887-47df-829d-661af620d3e7/Vinyl-Record-and-Cover-Presentation-Mock-up-1.png https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/bfae1e86-886c-41b0-a6c4-ea9860e95176/banne22r.png https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/4dc31d25-399b-4ace-8530-4cd236792f37/Soda_Can_Mockup_2.png