https://www.shaypietila.com/about daily 0.75 2026-02-20 https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/f473f006-0535-4d4e-a6e0-e21b94c1f652/pics+of+me.png https://www.shaypietila.com/contact-3-1 daily 0.75 2026-02-20 https://www.shaypietila.com/work daily 1.0 2026-02-20 https://www.shaypietila.com/work/necessary-behavior monthly 0.5 2026-02-06 https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/8605c8b8-c0ee-4cb4-abc0-9c90473f100a/pride+ad.png Work - Necessary Behavior Digital asset for '22 Pride collection, highlighting various elements for use in both merchandise, social media, and print campaigns https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/82b667ab-bc72-435a-8a5c-62f7e8c20a1c/podcast+cover-portfolio.png Work - Necessary Behavior Podcast cover for "Squirt," Necessary Behavior's in-house podcast discussing safe sex, consent, and gender identity https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/47571c8e-3d05-41db-9d22-f71aad0acc58/new+boundaries+-ad.png Work - Necessary Behavior Digital asset highlighting alternative logo and sticker elements for both print and social media use https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/20dbafb4-0f7e-425c-8827-62609e964588/mockups-04.png Work - Necessary Behavior Designed for '21 COVID-19 vaccination campaign, titled "ImmunizeNation," for use specifically in merchandise campaign https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/ff0fe1b4-cf17-49af-a29f-2b834a09935e/Screenshot+2026-02-05+at+12.15.17%E2%80%AFAM.png Work - Necessary Behavior Designed for '22 Pride collection for both merchandise and social media campaigns https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/194bc3a3-4814-4853-94c6-385e8747a12d/pride+ad-2.png Work - Necessary Behavior Digital asset for '22 Pride collection designed for both print and digital use https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/57446253-b973-42e8-ae2c-785ba243abe0/Portfolio_media+kit-01.png Work - Necessary Behavior Necessary Behavior’s media kit showcases its bold visual identity that centers equity, community, and action through cohesive branding, campaign graphics, and social storytelling. It highlights the organization’s mission with human-centric storytelling and adaptable assets built to engage audiences across digital and print platforms. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/72858123-13d6-42f2-b940-3d2c9350930e/blm-ad.png Work - Necessary Behavior Designed in response to Black Lives Matter movement in late '20; intended for social media use https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/58d4548d-ae23-4839-9074-8148e520e927/Portfolio_media+kit-02.png Work - Necessary Behavior Necessary Behavior’s media kit showcases its bold visual identity that centers equity, community, and action through cohesive branding, campaign graphics, and social storytelling. It highlights the organization’s mission with human-centric storytelling and adaptable assets built to engage audiences across digital and print platforms. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/965f9f08-2ff6-45a5-a38b-9408748fd284/t-shirt-mockup-of-a-smiling-woman-in-the-woods-30614+%281%29.png Work - Necessary Behavior Merchandise format for "Kiss My Vax" design as a part of '21 ImmunizeNation collection https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/eb27572f-02aa-4509-8c90-a26883453617/Portfolio_media+kit-03.png Work - Necessary Behavior Necessary Behavior’s media kit showcases its bold visual identity that centers equity, community, and action through cohesive branding, campaign graphics, and social storytelling. It highlights the organization’s mission with human-centric storytelling and adaptable assets built to engage audiences across digital and print platforms. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/45f3ed3b-1450-4b68-bd83-8bac196bfddc/portfolio-vaccine.png Work - Necessary Behavior Digital asset for '21 ImmunizeNation campaign designed for both print and digital use https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/9f02ab93-e6d3-4b79-9928-04a2c587bf04/Portfolio_media+kit-04.png Work - Necessary Behavior Necessary Behavior’s media kit showcases its bold visual identity that centers equity, community, and action through cohesive branding, campaign graphics, and social storytelling. It highlights the organization’s mission with human-centric storytelling and adaptable assets built to engage audiences across digital and print platforms. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/6df7736d-3ed6-497a-95e8-6767b7688715/hiohoihioihu.png Work - Necessary Behavior Merchandise format for "Advocation for Vaccination" design as a part of '21 ImmunizeNation collection https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/0554bb01-8471-4e7a-b19a-d5dd4983622b/Portfolio_media+kit-05.png Work - Necessary Behavior Necessary Behavior’s media kit showcases its bold visual identity that centers equity, community, and action through cohesive branding, campaign graphics, and social storytelling. It highlights the organization’s mission with human-centric storytelling and adaptable assets built to engage audiences across digital and print platforms. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/ab416ddd-76b3-4126-b8c9-914044aa934a/mockups-02.png Work - Necessary Behavior Alternative design for back of t-shirt or hoodie as a part of '21 ImmunizeNation collection https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/fe154ee9-272f-4c31-aeb6-94bb54bdc178/Portfolio_media+kit-06.png Work - Necessary Behavior Necessary Behavior’s media kit showcases its bold visual identity that centers equity, community, and action through cohesive branding, campaign graphics, and social storytelling. It highlights the organization’s mission with human-centric storytelling and adaptable assets built to engage audiences across digital and print platforms. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/1c1d5c71-a9e7-4aa7-bc5c-a3cb1dac8b5e/crophoodie.png Work - Necessary Behavior Merchandise format for "Pride is for Everyone" design as a part of '22 Pride collection https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/7cec1639-c320-4d76-b2ff-4208e0b22268/Necessary+Behavior+Branding-02.png https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/5c3fce3b-9494-444c-8a53-eeec6c065877/Untitled-3.png https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/90e356d2-2d94-43c6-8ee0-82ab53415874/Necessary+Behavior+Branding-04.png https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/ac4adadd-860c-43d8-b9ed-a0ee62578d61/Screenshot+2026-02-05+at+1.57.25%E2%80%AFPM.png https://www.shaypietila.com/work/freelance monthly 0.5 2026-02-08 https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/d5da295f-208d-4a50-acf6-203d17b20f97/50.png Work - Freelance Work Logo for Dream Lotus Botanicals, a small business creating essential oil and herbal blends, hydrosols, and bath care products. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/f26067c5-effc-4740-a781-3adcffd5a50a/caption.jpg Work - Freelance Work https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/afcf6bce-aa3d-42da-a045-ee1d285b5cf1/PISCES-1.png Work - Freelance Work Cohesive brand identity for Poppy & Ash including business cards. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/3858f20e-9f15-4c85-8a5b-b8774278972c/26.png Work - Freelance Work Logo for The Star Lounge, an accessory concept of The Ritz-Carlton New York, Central Park known for its upscale, intimate setting and afternoon tea service. This design served as its primary brand identity upon opening in 2014. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/1770515741346-OSCBMRDA2VJ3AZCCF35K/NurturebyChynna_gemini%2Bcopy.png Work - Freelance Work Social media design suite for Nurture by Chynna. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/ec36b94c-b571-4bfc-8f92-0f8e02e967a2/o.jpg Work - Freelance Work https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/163dc53a-756a-48a3-a272-7013c19c4fec/new_4.png Work - Freelance Work Logo for The Urban Spring, a wellness store in Huntington Beach, California providing reverse osmosis water and alkaline products. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/46b20eb1-6cc9-4a60-9fa9-689796ac8bfb/PISCES-6.png Work - Freelance Work Brand kit for Whole Beginnings, a small business based in St. Paul, Minnesota offering postpartum and pregnancy wellness products, workshops and coaching. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/a382b424-a52f-4c48-bdd7-d683b2e3951a/IMG_9931.jpg Work - Freelance Work https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/f0d57342-26f8-4af2-91d7-ed89a8190296/55.png Work - Freelance Work Concept logo for Snow Crane Healing Arts, a wellness practice based in Waterbury, Vermont, specializing in amma therapy and holistic nutrition coaching. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/acdbcb1f-9026-4165-a62e-c31e82435b54/40.png Work - Freelance Work Logo for Local Juicery, a cold-pressed juice and wellness café based in Sedona, Arizona. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/8810c618-79b3-4c8e-b413-eed56cd805f6/hops.png Work - Freelance Work Concept logo for North Hero Hops & Agriculture (now Kraemer & Kin), a brewery based in North Hero, Vermont. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/aedd3686-c503-4533-971b-5c7791052052/56.png Work - Freelance Work Concept logo for Nurture by Chynna, a small business offering beeswax candles and bath products. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/ce2586a1-b511-4f08-8471-61371a7aad1d/13.png Work - Freelance Work Concept logo for Red Earth Waldorf School, a kindergarten based in Sedona, Arizona that offers integrated academics and outdoor exploration. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/55db6093-696b-4824-92a5-16e7da3a4bfa/2.png Work - Freelance Work Logo for Marije van der Leeuw, a Dutch fine art and wedding photographer. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/5f3d8710-7eae-4139-83c6-10c510b4e8c6/45.png Work - Freelance Work Concept logo for Poppy & Ash, a small business based in California that offers fine home fragrances. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/1f92bf28-9cc5-4056-8e14-14ac8e07d97f/Untitled-1.png Work - Freelance Work Concept logo for Katie Clark Soap Company, a small business offering handmade, cold-pressed soap and bath products. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/4d170baa-a4af-40cd-bf1b-3691f3b9b65f/insta5.png Work - Freelance Work Logo for Gypsy Fit, a health and wellness company created by Certified Transformational Nutrition Coach, Christina Morris. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/444f887f-3788-4803-954e-7070ff13d912/58.png Work - Freelance Work Logo for Soulembodiwork, a holistic chiropractic practice based in San Diego, California that specializes in reiki and health workshops. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/501b9c55-78e8-4e3f-868b-1d0e271044ad/18.png Work - Freelance Work Logo concept for Arapahoe Studios, a freelance web design studio in Boulder, CO. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/3c2abddf-4d5f-4fbc-af67-072f1c1e7cfa/31.png Work - Freelance Work Concept logo for Butter & Bread Co., a small business offering spices, kitchenware, and home gadgets. https://www.shaypietila.com/work/butcherandbrew monthly 0.5 2026-02-06 https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/1211f9dc-465b-4384-bf11-690ef189350f/53840998-9CCC-43BF-87F5-2C9A77C0B956_1_102_a.jpeg Work - Butcher & Brew https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/cd24f2a0-2661-4c56-a55d-4bfd25aeedc4/FATHERSDAY-1.png Work - Butcher & Brew https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/587f5e81-7dd2-4cb0-90fa-f3f85093ae90/b%26boos-1.png Work - Butcher & Brew https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/afb221e1-c6e9-4989-af79-1de5f444d511/FATHERSDAY-2+%281%29.png Work - Butcher & Brew https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/4c6e529a-d319-423f-9930-71a49145c183/C7529ABF-866A-4E21-9BBB-283D19B592C3_1_105_c.jpeg Work - Butcher & Brew https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/d35d72b0-ef6a-42f1-823e-3d07e515d9ef/1F3E5432-AF82-4364-8EF5-59DE71573277_1_105_c.jpeg Work - Butcher & Brew https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/1770401843439-NOM62LMY88ZCSM2LB32I/092082E2-8163-4E51-A8AC-302631C0BB97_1_105_c.jpg Work - Butcher & Brew https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/f16d6f7b-475f-43d5-8157-3a879ec9d12d/69F7B07D-A5BF-400D-A4B8-C7626AD4565D_1_105_c.jpeg Work - Butcher & Brew https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/82eac78a-ab05-4356-b078-f6a6529f4b5d/portfolio_figma-01.png Work - Butcher & Brew This private events packet is designed to succinctly highlight Butcher & Brew's offerings for both tiered prefix menus and bar packages. Designed in Adobe Illustrator, it is intended for both print and digital use. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/6c6a687d-14aa-4a47-bc0b-0af2128e81c5/portfolio_figma-02.png Work - Butcher & Brew This private events packet is designed to succinctly highlight Butcher & Brew's offerings for both tiered prefix menus and bar packages. Designed in Adobe Illustrator, it is intended for both print and digital use. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/b5c8b37f-843b-4520-95e8-e10187bbe52b/portfolio_figma-03.png Work - Butcher & Brew This private events packet is designed to succinctly highlight Butcher & Brew's offerings for both tiered prefix menus and bar packages. Designed in Adobe Illustrator, it is intended for both print and digital use. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/d02c2756-1977-4d7b-a634-ab3f90ee2116/portfolio_figma-04.png Work - Butcher & Brew This private events packet is designed to succinctly highlight Butcher & Brew's offerings for both tiered prefix menus and bar packages. Designed in Adobe Illustrator, it is intended for both print and digital use. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/13823d67-89e7-452a-b769-b199f06a1f37/portfolio_figma-05.png Work - Butcher & Brew This private events packet is designed to succinctly highlight Butcher & Brew's offerings for both tiered prefix menus and bar packages. Designed in Adobe Illustrator, it is intended for both print and digital use. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/081ecaab-f0db-4223-b6e0-c12d3c44bc3f/portfolio_figma-06.png Work - Butcher & Brew This private events packet is designed to succinctly highlight Butcher & Brew's offerings for both tiered prefix menus and bar packages. Designed in Adobe Illustrator, it is intended for both print and digital use. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/764f704f-8220-4c54-b3ee-5918a5fae051/B%26B+Logo_Primary_Black.png https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/a6a7ba45-ae38-4c20-a6c4-3600f5e30d21/Screenshot+2026-02-06+at+2.35.55%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/455813cf-d884-4b66-be3e-b9e441a4cb13/Screenshot+2026-02-06+at+2.29.36%E2%80%AFPM.png https://www.shaypietila.com/work/play monthly 0.5 2026-02-10 https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/10c6e08d-69e0-42be-b9dc-ac253620f0cc/can-222.png Work - Play Full can wrap design https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/c87e7691-2d01-4e80-a55d-e9f56262f37d/Soda_Can_Mockup_1.png Work - Play Alternate can angle https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/5429895d-c382-42c6-9294-386c7b127266/ig+kurt.png Work - Play Kurt Cobain: Even in bold shapes and layered color, he still feels vulnerable. That balance was the heart of this piece. The angles are sharp, but the expression carries the weight. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/1770939080618-MUR6BMLVCG9EJIZL3PPK/lilpeep-01.png Work - Play https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/bae9305c-4c2b-45f7-813d-b9e9a41b26e4/dr_15.png Work - Play XXXTentacion: This portrait was designed to reflect the emotional weight he carried in his music. The split light and shadow nod to the contrast between the sensitivity and intensity that defined him. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/1770939108857-8BJM3IA46XTBNJK9FHP7/lilpeep-02.png Work - Play https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/d6bb5b2b-91c1-400c-ac0c-f5d4ec91e0cc/reddit.png Work - Play $UICIDEBOY$: The digital noise and neon color palette is intended to echo the rawness of their sound. This design leans into distortion and contrast - a small nod to the darkness that they’ve turned into art. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/01f4464b-23ab-4e5d-b4b3-7c30cbb927e9/dr_17.png Work - Play Breonna Taylor: She is placed at the heart of this design, both visually and symbolically. The muted color palette, alongside pops of green, creates a quiet sense of reflection, allowing her presence to remain the focus while the surrounding message ensures that her story will never fade. https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/c07cf997-a887-47df-829d-661af620d3e7/Vinyl-Record-and-Cover-Presentation-Mock-up-1.png https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/bfae1e86-886c-41b0-a6c4-ea9860e95176/banne22r.png https://images.squarespace-cdn.com/content/v1/6983b61266ba783f925ff1a1/4dc31d25-399b-4ace-8530-4cd236792f37/Soda_Can_Mockup_2.png