Saint Sable
Fine Goods for Ordinary Rituals.
Saint Sable is a conceptual lifestyle label rooted in memory and nostalgia. Inspired by roadside Americana and the quiet intimacy of everyday objects, the brand explores a world of fine goods designed to feel worn in and kept close. For this project, I built a cohesive visual world across color, typography, and imagery, and carried it through every touchpoint, from product concepts and packaging to print collateral and social storytelling. The result is a brand that treats everyday objects with a sense of meaning and intimacy, feeling handmade and personal rather than mass-produced.
Scope
Brand Identity
Creative Direction
Product Packaging
Print Collateral
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Build a lifestyle identity that translates memory, ritual, and roadside Americana into a consistent visual and product system.
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People drawn to slow living, heritage design, and objects that feel personal, tactile, and made to last.
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Identity, creative direction, packaging, product concepts, print collateral, and social art direction.
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A cohesive lifestyle brand designed to function consistently across fragrance, home goods, print, and digital storytelling.
Brand System
A complete visual system built to give Saint Sable a distinct, atmospheric presence across all touchpoints. A hand-drawn wordmark and eight-point star anchor the identity, supported by vintage-style seals that nod to old service stamps and quality marks. The palette keeps everything feeling lived-in, like a label that's been trusted for decades.
Brand Mark
Primary Logo
Brand Seal
Color Story
Alternate Logo
Inspection Seal
Object System
The product system extends the brand into objects made to be lived with: an archival fragrance collection, fine fragrance beeswax candles, matches, and heavy canvas totes. Each piece leans into a quiet luxury, understated and tactile, with a nod to the ordinary rituals it's made to be part of.
Archival Fragrance Collection
Designed to anchor the product system, a set of six archival eau de parfums named for places and feelings just out of reach: Sirocco, Lowland, Vesper, Relic, Mirage, and Elsewhere. Each scent is built around oddly specific yet memory-driven notes like violet leaf, wet asphalt, and motel soap, the kind of details that pull up a memory before you can place it. The packaging features hang-tag labeling and batch detailing that lean into the brand's made-by-hand language. The result reads less like a perfume lineup than a collection of bottled memories, designed to be kept close and used often.
Lifestyle Collection
Extending the fragrance line into objects made to be lived with: a fine fragrance beeswax candle, an embroidered canvas tote, and a set of oversized matches. The candle carries the same scent world as the eaux de parfum, poured in small batches with beeswax and naturally derived fragrances. The tote is built from heavy-weight canvas made to soften over time, and the matches are housed in a vintage-style matchbox, packaged like a considered object in its own right. Together they read as a small set of everyday goods designed to act as proof of the quiet luxury behind Saint Sable.
