Necessary Behavior
New Boundaries. No Bullsh*t.
Necessary Behavior is a social justice nonprofit that aims to educate, amplify underrepresented voices, and encourage real-world action. During my tenure, I shaped Necessary Behavior’s visual voice by building a cohesive brand identity, creating engaging print and digital campaigns, and designing social content that strengthened recognition and engagement across platforms.
Brand Identity
Print + Digital Campaigns
Social Media
Illustration
Brand Identity
Pictorial Mark
Pictorial Mark
Primary Logo
Print + Digital Campaigns
Digital asset for '22 Pride collection, highlighting various elements for use in both merchandise, social media, and print campaigns
Podcast cover for "Squirt," Necessary Behavior's in-house podcast discussing safe sex, consent, and gender identity
Digital asset highlighting alternative logo and sticker elements for both print and social media use
Designed for '21 COVID-19 vaccination campaign, titled "ImmunizeNation," for use specifically in merchandise campaign
Designed for '22 Pride collection for both merchandise and social media campaigns
Digital asset for '22 Pride collection designed for both print and digital use
Designed in response to Black Lives Matter movement in late '20; intended for social media use
Merchandise format for "Kiss My Vax" design as a part of '21 ImmunizeNation collection
Digital asset for '21 ImmunizeNation campaign designed for both print and digital use
Merchandise format for "Advocation for Vaccination" design as a part of '21 ImmunizeNation collection
Alternative design for back of t-shirt or hoodie as a part of '21 ImmunizeNation collection
Merchandise format for "Pride is for Everyone" design as a part of '22 Pride collection
Instagram Stories
Necessary Behavior’s media kit showcases its bold visual identity that centers equity, community, and action through cohesive branding, campaign graphics, and social storytelling. It highlights the organization’s mission with human-centric storytelling and adaptable assets built to engage audiences across digital and print platforms.
Necessary Behavior’s media kit showcases its bold visual identity that centers equity, community, and action through cohesive branding, campaign graphics, and social storytelling. It highlights the organization’s mission with human-centric storytelling and adaptable assets built to engage audiences across digital and print platforms.
Necessary Behavior’s media kit showcases its bold visual identity that centers equity, community, and action through cohesive branding, campaign graphics, and social storytelling. It highlights the organization’s mission with human-centric storytelling and adaptable assets built to engage audiences across digital and print platforms.
Necessary Behavior’s media kit showcases its bold visual identity that centers equity, community, and action through cohesive branding, campaign graphics, and social storytelling. It highlights the organization’s mission with human-centric storytelling and adaptable assets built to engage audiences across digital and print platforms.
Necessary Behavior’s media kit showcases its bold visual identity that centers equity, community, and action through cohesive branding, campaign graphics, and social storytelling. It highlights the organization’s mission with human-centric storytelling and adaptable assets built to engage audiences across digital and print platforms.
Necessary Behavior’s media kit showcases its bold visual identity that centers equity, community, and action through cohesive branding, campaign graphics, and social storytelling. It highlights the organization’s mission with human-centric storytelling and adaptable assets built to engage audiences across digital and print platforms.
